And since Tinder users often use the app when they're alone and can reject or express interest without receiving any social backlash, males may be especially drawn to rapid swiping.Īs a result, women and gay men receive more matches than heterosexual men. In addition, studies suggest men are more likely to pursue romantic partners using direct and quick methods of approach and proposition, and they spend more time and energy looking for short-term mating opportunities than women. While women do frequently engage in short-term mating strategies, men repeatedly demonstrate more desire for short-term mating. Research has shown that men and women may have different motivations for using the app. But is that really all Tinder is good for? For short-term hook-ups that may be good enough. So when it comes to finding a mate, Tinder's rapid pace appeals to the simplest of our cognitive shortcuts: are they nearby? Are they available? Are they attractive? If so, swipe right. And yes, there have already been reports of Tinder withdrawal for those who have tried to break up with their Tinder account. Not surprisingly, in 2015 Tinder began to limit the amount of daily right swipes to around 100 for users who don't buy into their premium service, TinderPlus. Similarly, for those who may be expecting the next swipe on Tinder to lead to reward, serial swiping can start to look and feel a lot like addiction. In a study on the brains of drug addicts, researchers found that the expectation of the drug caused more release of the feel-good neurotransmitter dopamine than the actual drug itself. It's the same reward system used in slot machines, video games and even during animal experiments where researchers train pigeons to continuously peck at a light on the wall. Since users don't know which swipe will bring the "reward" of a match, Tinder uses a variable ratio reward schedule, which means that potential matches will be randomly dispersed. In terms of psychological conditioning, Tinder's interface is perfectly constructed to encourage this rapid swiping. Because people can gauge someone's attractiveness after just a one-second glance, Tinder users often churn through profiles at astounding speeds. Matches are made using sparse criteria: looks, availability and location. Tinder's approach to romance is straightforward, yet brutally effective. According to Tinder, the app boasts 1.4 billion "swipes" a day and is available in over 196 countries, from France to Burundi. If two individuals both "swipe right" after viewing the other's profile, they will be alerted that a "match" has been made, and they'll be allowed to message one another. Users then "swipe right" on profiles that they like or "swipe left" on those they don't. Using geolocation, Tinder generates a stream of photos from potential mates who are in or around the user's location. While most online dating websites such as Match or eHarmony attempt to connect similar users based on carefully constructed algorithms, Tinder does nothing of the sort. Tinder may be causing what researchers call "a feedback loop".
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